About Um.
Our Story
Um is the brand for anyone who ever felt like they could not truly be themselves. Our mission is to help others live unapologetically to be the truest, best version of yourselves to not be afraid to live authentically, even if it’s not what is considered the norm. We’re breaking years of Old thinking and creating a new norm. We’re thinking outside the box. We’re showcasing the good and the bad and not hiding in our pain or shame anymore.
Our Mission
Our mission is to help people be more comfortable living authentically. To provide a safe community where people can be unapologetically themselves. To educate people that just because something is outside the norm, doesn’t mean it’s bad. To provide resources to help people embrace the truest, best versions of themselves.
So let’s grow together and be unapologetically me - together.
Our Values
At UM. Stuff, we believe in inclusivity, sustainability, and ethical practices. We work with suppliers who share our values and prioritize transparency and fairness. We're constantly striving to minimize our environmental footprint and make a positive impact in our community.